Sometimes, we have to shout to be heard. But would you ever go NAKED to get your point across?
The LUSH staff located in 55 towns in the UK did just that last July 12th. Unabashedly cheeky, the cosmetic company's staff covered their "important bits" with aprons while shoppers got an eyeful of their backside for an hour. But this BOLD move definitely had a serious point - the staff urged people to go "naked" by buying goods without the usual packaging. According to LUSH, packaging contributes to 2% of overall greenhouse gases, and plastic uses 8% of the world's oil resources. LUSH tries to eliminate packaging by making and selling solid products: shampoo bars, conditioners, massage bars and soaps that do not need to be put in plastic bottles.
So, are you up for the challenge to go stark NAKED? Opt for unpackaged products - or even choose paper bags over plastic ones the next time you're at the supermarket checkout counter. It's a simple gesture for the great cause to save our earth, and you don't even have to literally bare it all.
